To be a  leader in Family Dog, Precision Obedience, Behavior Modification and Canine Enrichment including sports and activities

To inspire our clients to look forward to and love training their dog as an activity

To inspire and develop our professional trainers to reach their maximum potential and to find the area of training in which they want to become an expert

To lead a generation of professional trainers who are passionate about their own education and professional development, as well as passionate about their client’s success at both ends of the leash

To offer only the highest quality dog training & equipment

To be a profitable and highly respected organization